- Should a landing page link to a website?
- What URL do you use for a landing page?
- How do I share a landing page?
Should a landing page link to a website?
Site links – On average 67% of landing page links lead users to additional company pages like the privacy page. A few popular reasons for additional site links for users include added credibility, to provide more information or adhering to legal policy.
What URL do you use for a landing page?
Example. If your display URL is www.ads.google.com, your landing page URL can be www.ads.google.com/Google Ads, because the domain (google.com) of the display URL matches the domain of the landing page URL. Keep in mind that you have to use the same domain for all the URLs in your ad group.
How do I share a landing page?
Here are 2 ways to share your landing page URL. Use a Button content block in the classic builder or the new builder to link your landing page URL in an email campaign. Add your landing page URL to a social post on Facebook or Twitter. You can also add it to your Instagram profile.