How to AB Test a particular component across the whole site?

1. Where you can use AB test on things other than Web pages?
2. How do you split traffic for AB test?

Where you can use AB test on things other than Web pages?

10) Can you run A/B tests on things other than web pages? Yes! In addition to landing pages and webpages, many marketers run A/B tests on emails, PPC campaigns, and calls-to-action. Email: Email testing variables include the subject line, personalization features, and sender name, among others.

How do you split traffic for AB test?

Another common name for a split test is “A/B test.” With an A/B test, you divide your web traffic so 50% of your visitors see the control and 50% see the variant. If you want to test more variants of a single element (for example, three different button colors), run an A/B/n test.