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How to create a user journey map
- Define the scope. Creating a helpful user journey map starts with defining your goals. ...
- Build user personas. ...
- Define user goals, expectations, and pain points. ...
- List out touchpoints and channels. ...
- Map the journey. ...
- Validate and refine the map.
What should a user journey map include?
A journey map lays out all touchpoints that your customer may have with your brand – from how they first heard of you through social media or brand advertising, to their direct interactions with your product, website, or support team – and includes all of the actions your customer takes to complete an objective across ...
What are the 4 stages of journey mapping?
There are at least four stages in a customer journey: inquiry, comparison, purchase and installation. These stages may have different names; inquiry, for example, is sometimes called awareness. Often, there is a fifth stage called loyalty or advocacy.
