Image-only emails

1. Do image only emails go to spam?
2. Why are images blocked in email?
3. Do images in emails affect deliverability?

Do image only emails go to spam?

Unfortunately, sending image-only emails is something many spammers practice. Spam filters are set up to detect anything that can seem off, like image-only emails and messages with too many links. So, to protect their users, many email clients automatically block these.

Why are images blocked in email?

Email clients and image blocking

At one time, email clients widely blocked images in emails to protect you from nefarious email senders who might try to use images to compromise the security of your computer or mobile device.

Do images in emails affect deliverability?

In short, including more imagery in email is not going to cause any deliverability issues, it's a much bigger picture than that. However, don't rush out and start sending image only email content. You still need to have html text in there.