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- What is a list segmentation?
- What are the 4 types of market segmentation?
- What is data segmentation?
- What is the difference between a segment and a list?
What is a list segmentation?
List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.
What are the 4 types of market segmentation?
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
What is data segmentation?
Data Segmentation is the process of taking the data you hold and dividing it up and grouping similar data together based on the chosen parameters so that you can use it more efficiently within marketing and operations.
What is the difference between a segment and a list?
Segments, unlike lists, will automatically curate from all people in your account based on the conditions you establish — this is why it is important to confine your segments to a specific list (like your newsletter list) if you are going to send them an email campaign.
