Itqualityassurance
What is a product category? A product category is a group of similar products that share related characteristics. Product category marketing focuses on promoting certain categories to meet consumer expectations.
What are the main product categories?
There are four types of products and each is classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and unsought goods. Let's dive into each one in more detail.
How do you identify a product category?
A group of products that offer similar benefits can be referred to as product categories. Products from a same product category will have similar physical features and will offer similar benefits. For example, in the luxury cars product category, cars such as the BMW, Mercedes, and Audi compete with each other.
