Purpose and relevance of website name and logo? [duplicate]

1. What is the importance of logo in website?
2. Does your logo have to match your business name?
3. Why is logo ownership important?
4. What is the difference between logo and company name?

What is the importance of logo in website?

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

Does your logo have to match your business name?

No, your logo (or brand) does not have to match your LLC name. Your logo (or business name) is the brand you use to market to your clients, whereas your LLC name is the legal entity name of your firm. They can match, but they do not need to match.

Why is logo ownership important?

First and foremost, clients should have the freedom to use the logo they paid for. Of course, logo design is crucial for a brand's marketing. That is why a client needs to have complete ownership of the logo so that they can use it whenever and wherever they desire without fear of copyright violation.

What is the difference between logo and company name?

A logo serves more of a marketing role while a brand name serves to bring out the thoughts and feelings of consumers towards a business. Having a brand name may be more important, however, you should not neglect the role of a visually appealing logo that may be a pin-pointer of a business brand.