Understanding the customer journey

Here's the customer journey definition: The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.

1. Why Understanding your customer journey is important?

Why Understanding your customer journey is important?

Customer journey maps are a tool that helps people understand and buy into the benefit and solution of your product/service. The importance of having a strategic customer journey is to provide a superb experience for your customers to retain their business.