Value-based pricing

1. What is value-based pricing and example?
2. What is meant by value-based pricing?
3. Why value-based pricing?
4. When should we use value-based pricing?

What is value-based pricing and example?

Value-based pricing in its literal sense implies basing pricing on the product benefits perceived by the customer instead of on the exact cost of developing the product. For example, a painting may be priced as much more than the price of canvas and paints: the price in fact depends a lot on who the painter is.

What is meant by value-based pricing?

What is Value-Based Pricing? I like to use this definition: “Value-based pricing is the method of setting a price by which a company calculates and tries to earn the differentiated worth of its product for a particular customer segment when compared to its competitor.”

Why value-based pricing?

Value-based pricing ensures that your customers feel happy paying your price for the value they're getting. Pricing according to the value your customer sees in your product prevents you from short-changing yourself while creating an experience for customers that's most aligned with their expectations.

When should we use value-based pricing?

Value-based pricing is used when the perceived value of the product is high. The strategy tends to involve products that possess a certain level of prestige in ownership or are completely unique. Designer apparel companies are well-known for using value-based pricing.