Itqualityassurance
A buying process is the series of steps that a consumer will take to make a purchasing decision. A standard model of consumer purchase decision-making includes recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.
What are the 5 buying process?
The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
Why is the buying process important?
The buying process stages are important because they help salespeople understand and navigate a customer's purchasing journey. Understanding each stage of the buyer's process can help a salesperson lead a customer to the item they're looking for, which can increase the likelihood that they'll make a purchase.
