Color

What's the best colour palette for financial app? [closed]

What's the best colour palette for financial app? [closed]
  1. What is the best color for finance?
  2. Why are finance apps blue?
  3. Which color scheme does not go out of style?

What is the best color for finance?

With this in mind, we studied the brand colours of over 80 top banks, investment firms, and insurers. Our findings support the long-held view that blue is the go-to colour for finance brands. Often thought to signify trustworthiness, blue featured in 56% of brand logos, with 35% using it as their main colour.

Why are finance apps blue?

The color blue can be considered “traditional” for financial apps based on the psychology of color perception (Revolut, Public.com, Coinbase, etc). And as for me, the blue color is easy to work with, [it's easy] to find nice-looking pallets and complementary colors.

Which color scheme does not go out of style?

Bright White + Orange + Navy

Opposites attract, and colors directly across from each other on the color wheel, like orange and blue, can never fail. Keep the complementary colors ageless by containing the shades to accent pieces and pairing them with a hefty dose of white.

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