Feature adoption rate The more value customers get from your features, the more likely they are to stick to your product. To measure the feature adoption rate, divide the number of monthly active users of the given feature by the total number of user logins during a specific, and multiply the ratio by 100.
- How do you measure success of a new feature?
- Why is tracking product adoption metrics important?
- How do you calculate feature usage?
How do you measure success of a new feature?
The 5 key metrics for tracking new feature success are total active users of the feature, the frequency of feature usage per day, retention rate, net promoter score, and customer satisfaction score.
Why is tracking product adoption metrics important?
Tracking product adoption metrics helps you determine how satisfied your customers are and how well they engage with your products. This lets you develop targeted strategies to further improve your customer experience (CX), build meaningful customer relationships, and increase ROI on acquisition.
How do you calculate feature usage?
Feature usage
It offers you a more in-depth view of how your product is being used. To calculate the feature adoption rate, divide the number of feature monthly active users (MAUs) by the number of user logins in a given period, and multiply it by 100.